Case Study - Getinsights.org

80%

growth in user
base

$3.7m+

in total transaction
volume processed

95%

increase in customer
satisfaction

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Case Study Hero

CLIENT

Actionable

SECTOR

Restoration Industry 501(c)(6) Educational Non-Profit

SCOPE

Full Platform Build

“We needed more than a website – we needed an entire operational infrastructure. That’s exactly what nullBrainer built.”

Author
Feedback

Mark Whatley

Founder - Actionable

Overview

One organization, too many disconnected pieces

Actionable serves contractors, estimators, adjusters, and members across the property insurance and restoration ecosystem with tools, estimating resources, training content, and Xactimate guidance.

They needed more than a marketing website. As their resource library grew — covering Actionable Profile content, Actionable Alerts, Insighter Reports, video galleries, Xactimate sketch resources, Matterport standards, and education-related material — managing it all became increasingly difficult.

We built the complete platform for Getinsights.org, including the public website, backend architecture, admin dashboard, membership system, product and resource management, and the full user-facing account experience.

The Challenge

How do you turn a resource -
heavy educational org into a scalable digital platform?

Without a centralized system, managing this many resources and user flows would become inefficient, difficult to scale, and harder for members to navigate. Actionable needed a single, connected system that could handle all of it.

THEY NEEDED A SYSTEM THAT COULD SUPPORT:
Learning Management System
Subscriptions
Admin-side content management
Events, orders, payments, coupons, and reports
Member-only access control
Account creation and sign-in
CRM Management i.e HubSpot
Product and membership management
AI integrations across all operations
Offshore human resources ranging from Civil Engineers to Software Engineers to Data Analysts
Social Media Management

The Solution

A complete connected platform — built end to end

We designed and developed a complete web platform that unified Actionable’s content, memberships, admin operations, and user experience into one system.

The Solution Mockup

The public website was structured around Actionable’s core offerings — Actionable Profile, Pricing, Free Resources, Membership Resources, Education, and Advance the Cause — making the platform easy to explore while keeping the large resource library organized.

On the backend, we built infrastructure to manage users, products, memberships, payments, coupons, events, reports, video content, blog content, and resource libraries. The admin dashboard gave the Actionable team full control without depending on developers for everyday management.

What We Built

Key platform features

01
Feature Icon

Public Website

A clean, structured front-end for users to discover Actionable's products, pricing, free resources, educational content, and contribution forms.

02
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Membership System

User account and membership experience — visitors can create accounts, sign in, and access member-specific resources tied to their plan.

03
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Admin Dashboard

Complete internal management for products, users, memberships, orders, payments, coupons, roles, reports, and platform content.

04
Feature Icon

Resource Management

Multi-library support for Insighter Reports, video galleries, price list summaries, Xactimate sketch galleries, and commonly used line items.

05
Feature Icon

Product & Pricing Infrastructure

System supporting different plans, membership resources, Actionable Profile access, Actionable Alerts, and related pricing flows.

06
Feature Icon

Education & Community Tools

Pages and systems for training, certifications, events, public registries, and forms for alert requests or line item contributions.

The Result

A scalable digital ecosystem they could actually manage

The final product was a unified platform that allowed Actionable to manage its growing organization through one connected system — rather than patching together separate tools and workarounds.

Result Icon

Centralized web presence, backend, admin, memberships, and resources into one platform

Result Icon

Improved access to estimating guidance and educational content for members

Result Icon

Simplified management of products, users, orders, payments, coupons, and reports

Result Icon

Supported a growing member base with full account-based access control

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Made a large resource library easier to browse and maintain

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Created a stronger foundation for future tools, training, and membership growth

Technology Stack

Figma

Figma

Claude

Claude

Illustrator

Illustrator

Photoshop

Photoshop

Java

Java

ReactJS

ReactJS

Jenkins

Jenkins

AWS

AWS

Hubspot

Hubspot

CodeEffects

CodeEffects

Netlify

Netlify

Trello

Trello

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